The National Reining Horse Association (NRHA) will invest an additional $475,000 in its membership with added purse money into six levels of NRHA competition throughout 2025. Since 2021, NRHA’s total annual investment into the Futurity exceeds $800,000, making the total purse more than $3 million.

This investment is possible because of NRHA’s multi-year strategic initiative to improve effectiveness and efficiency in its operations, attracting new and innovative sponsors and partners.

“Our initiatives over the last few years have allowed us to reward our members at every level,” said NRHA Commissioner Billy Smith.

Of the total $475,000 investment earmarked for the Futurity purses, $200,000 is designated to Open Levels [L] 1-3.

“This makes a more compelling value proposition deeper in the Open field,” said NRHA President Mark Blake.

To ensure a minimum of $25,000 for all Level 4 Open Finalists, $150,000 is earmarked specifically for the L4 purse. “Anyone who makes it to the L4 finals has accomplished the very rare and needs to be rewarded for it,” said Smith.

In addition, NRHA is also investing $100,000 in the Non Pro Futurity, which includes the grassroots and majority of NRHA membership. In addition, NRHA’s Prime Time riders, those 50 and older, will earn an additional $20,000. NRHA will be investing $5,000 in added money for the Youth Non Pro as well.

The NRHA Board and Executive Committee are motivated by the consistent growth experienced over the last few years and are dedicated to continuously creating positive momentum and opportunities for the NRHA membership as seen by these initiatives.